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Market Entry Strategy and Support – Seafood Manufacturer
The client, a European seafood manufacturer, was evaluating the potential of entering the Chinese market and was building a business case to review internally.
However, the client encountered difficulties in finding accurate market data and understanding China’s administrative procedures for seafood import, due to the low transparency of the market.
Approach
As an initial step, ARC Consulting team conducted an in-depth study on China’s food market, retail sector and the value chain for imported seafood in the market.
Second, the team mapped the seafood import process and highlighted critical regulatory obstacles that would challenge a market entry.
Followingly, ARC Consulting developed multiple market entry approaches and cost built-up analysis based on information collected from various market stakeholders.
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